| Microsoft Business Solutions Great Plains is marketed | | | | prefer to use their local language for business |
| for mid-size companies in North America, Europe, Asia | | | | transactions, which makes it impossible for them to |
| Pacific, as well as in Middle East.One of the strengths | | | | use international applications like Great Plains |
| of Great Plains is its ability to be localized. This makes | | | | before.Thus, realizing the need to tap the market of |
| Great Plains compatible with almost all countries in the | | | | these regions, Microsoft Business Solutions started |
| world. Before, countries with different character sets | | | | supporting the Arabic language. By supporting the |
| like Chinese, Japanese, and Arabic are forced to use | | | | Arabic implementations of Great Plains, MBS was able |
| English in their Great Plains installation. This sat well | | | | to get a bigger market share in the Arab nations like |
| with some companies since they have international | | | | the UAE, Oman, Qatar, Syria, Egypt, Jordan, Iran, |
| operations and use English as the mode of | | | | Lebanon, Saudi Arabia, etc.There are 2 ways to |
| communication as well. However, some companies | | | | approach the implementation of Great Plains using the |
| felt left behind due to the scope of their businesses. | | | | Arabic language. One is by using the language packs |
| Traditional companies and some government agencies | | | | included with the Windows operating system. |