| Microsoft Business Solutions Great Plains is | | | | to use their local language for business |
| marketed for mid-size companies in North | | | | transactions, which makes it impossible for |
| America, Europe, Asia Pacific, as well as in | | | | them to use international applications like |
| Middle East.One of the strengths of Great | | | | Great Plains before.Thus, realizing the need |
| Plains is its ability to be localized. This | | | | to tap the market of these regions, Microsoft |
| makes Great Plains compatible with almost all | | | | Business Solutions started supporting the |
| countries in the world. Before, countries | | | | Arabic language. By supporting the Arabic |
| with different character sets like Chinese, | | | | implementations of Great Plains, MBS was able |
| Japanese, and Arabic are forced to use | | | | to get a bigger market share in the Arab |
| English in their Great Plains installation. | | | | nations like the UAE, Oman, Qatar, Syria, |
| This sat well with some companies since they | | | | Egypt, Jordan, Iran, Lebanon, Saudi Arabia, |
| have international operations and use English | | | | etc.There are 2 ways to approach the |
| as the mode of communication as well. | | | | implementation of Great Plains using the |
| However, some companies felt left behind due | | | | Arabic language. One is by using the language |
| to the scope of their businesses. Traditional | | | | packs included with the Windows operating |
| companies and some government agencies prefer | | | | system. |