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Rising Pc Adoption is Translating Into Higher Software Piracy Rates in Asia

Software piracy remains the scourge of many a
software vendor. Through the efforts ofÂ
lobbyist organizations such as the Business
Software Alliance (BSA) governments in Asia"It may be obvious to some, but for others,
are taking positive steps in reducing illegalthey still consider computers as a
software use both at the consumer level andproductivity tool rather than software. The
in some cases even at the corporate andsimple answer is that you need software for a
government  levels.computer to function as a productivity tool.
Once there is full appreciation of the role
Âand importance of software, that is when an
organization would attach full value to the
The recently completed "Global Softwareproductivity it brings about, and be better
Piracy Study" conducted by IDC and sponsoredprepared  to  pay  for  it,"  notes  Chan.
by the BSA commends combined government and
industry anti-software efforts in slowingÂ
down software piracy. Click here to read the
report  [The mantra of the BSA hasn't changed
significantly from its early days but the
Âscope of the effort has expanded with the
widespread and growing adoption of the
"However, rapid PC growth in higher-piracyInternet.
emerging markets translates into an overall
increase in global piracy," said John Gantz,Â
chief research officer at IDC. "We expect
this trend to continue, meaning industry andChan notes that "Today, with the wide
government must increasingly focus theirpenetration of the internet, the threat of
efforts on combating piracy in these emergingvirus attacks is prevalent everywhere with
economies."Â Âhundreds of new threats introduced each
week." Chan encourages everyone to go to the
Âorganization's website to get a glimpse of
the  BSA's  range  of  work.
Leading the industry charge is the Business
Software Alliance (BSA) - a a trade groupÂ
established in 1988 and representing the
interests of some of the world's largestTwo things might change the software piracy
software  manufacturers.landscape in the coming years: Software as a
Service  (SaaS)  and  Open  Source  Software.
Â
Â
Roland Chan, Director of Marketing for BSA
Asia, claims that the joint efforts by BSAIn the movie, "Sum of All Fears" a scared and
and local government bodies is helping changeangry American President is playing Chicken
the perception about the value ofwith his Kremlin counterpart. In the middle
intellectual  property.of the war of testorone is CIA analyst Jack
Ryan. Seeking to thwart the threat of world
Âannihiliation Ryan communicates to the
Russian President using the Internet. The
"The success of the awareness buildingAmerican President ordered his aides to cut
process stems from the close cooperationoff Ryan but was bluntly told that it is the
between the relevant government agencies andnature  of the Internet to be indestructible.
the BSA in rolling out marketing program,"
says  Chan.Â
ÂWhile the Internet has had its glitches, it
has found a strong following with business
What  sort  of  success  are  we  looking at?users of all size and shapes. This low cost,
highly reliable platform for conducting
Âbusiness is finding new found meaning to
businesses in the form of business software
In Hong Kong, the BSA worked with the Hongsold  on  a  pay-as-you-go  model.
Kong Government's Intellectual Property
Department to launch the Genuine BusinessÂ
Software Campaign in October 2006. Chan
claims that the GBSC has resulted inNot quite farther away is Open Source
"tremendous awareness being created in thesoftware. Once the playground of students and
corporate sector of the virtues of softwarethe education community, Open Source software
asset  management."that mimicks many of today's proprietary
software is starting to take root. And
Âsomeday, businesses will find reliable and
low cost or almost "free" software that can
Similarly, in Malaysia, the BSA works closelyrun their operations just as effectively as
with the Malaysian Government's Ministry ofthey do today with current generation of
Domestic Trade and Consumer Affairs, toapplications.
conduct enforcement related PR and rolling
out marketing/educational programs each year.Â
Likewise in Singapore, the BSA works closely
with the Intellectual Property of SingaporeWhat will work best for your business? Chan
to conduct educational awareness programs. Inadvises companies thinking of about what
Indonesia, the BSA works with closely withsoftware path to take to do their homework.
the Police as well as the Directorate General"Do your research, find the best solutions
of  Intellectual  Property  Rights.that fill your needs, and evaluate the total
cost of ownership when considering investing
Âinto  IT,"  he  says.
Asked what remains as the biggest stumblingÂ
block to a wider acceptance of IP and
significant reductions in software piracy,"Software is a productivity tool, and the
Chan says there is still work needed toright selection, usage and management will
increase appreciation for the role andresult in businesses realizing maximum
importance of software as an invaluableproductivity and security in their use of
productivity  tool  of  a  business  today.IT," concludes Chan.



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