| Software piracy remains the scourge of
| |
| | "It may be obvious to some, but for
|
| many a software vendor. Through the
| |
| | others, they still consider computers as
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| efforts of lobbyist organizations such as
| |
| | a productivity tool rather than software.
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| the Business Software Alliance (BSA)
| |
| | The simple answer is that you need
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| governments in Asia are taking positive
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| | software for a computer to function as a
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| steps in reducing illegal software use
| |
| | productivity tool. Once there is full
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| both at the consumer level and in some
| |
| | appreciation of the role and importance
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| cases even at the corporate and
| |
| | of software, that is when an organization
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| government levels.
| |
| | would attach full value to the
|
| Â
| |
| | productivity it brings about, and be
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| The recently completed "Global Software
| |
| | better prepared to pay for it," notes
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| Piracy Study" conducted by IDC and
| |
| | Chan.
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| sponsored by the BSA commends combined
| |
| | Â
|
| government and industry anti-software
| |
| | The mantra of the BSA hasn't changed
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| efforts in slowing down software piracy.
| |
| | significantly from its early days but the
|
| Click here to read the report [
| |
| | scope of the effort has expanded with the
|
| Â
| |
| | widespread and growing adoption of the
|
| "However, rapid PC growth in
| |
| | Internet.
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| higher-piracy emerging markets translates
| |
| | Â
|
| into an overall increase in global
| |
| | Chan notes that "Today, with the wide
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| piracy," said John Gantz, chief research
| |
| | penetration of the internet, the threat
|
| officer at IDC. "We expect this trend to
| |
| | of virus attacks is prevalent everywhere
|
| continue, meaning industry and government
| |
| | with hundreds of new threats introduced
|
| must increasingly focus their efforts on
| |
| | each week." Chan encourages everyone to
|
| combating piracy in these emerging
| |
| | go to the organization's website to get a
|
| economies."Â Â
| |
| | glimpse of the BSA's range of work.
|
| Â
| |
| | Â
|
| Leading the industry charge is the
| |
| | Two things might change the software
|
| Business Software Alliance (BSA) - a a
| |
| | piracy landscape in the coming years:
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| trade group established in 1988 and
| |
| | Software as a Service (SaaS) and Open
|
| representing the interests of some of the
| |
| | Source Software.
|
| world's largest software manufacturers.
| |
| | Â
|
| Â
| |
| | In the movie, "Sum of All Fears" a scared
|
| Roland Chan, Director of Marketing for
| |
| | and angry American President is playing
|
| BSA Asia, claims that the joint efforts
| |
| | Chicken with his Kremlin counterpart. In
|
| by BSA and local government bodies is
| |
| | the middle of the war of testorone is CIA
|
| helping change the perception about the
| |
| | analyst Jack Ryan. Seeking to thwart the
|
| value of intellectual property.
| |
| | threat of world annihiliation Ryan
|
| Â
| |
| | communicates to the Russian President
|
| "The success of the awareness building
| |
| | using the Internet. The American
|
| process stems from the close cooperation
| |
| | President ordered his aides to cut off
|
| between the relevant government agencies
| |
| | Ryan but was bluntly told that it is the
|
| and the BSA in rolling out marketing
| |
| | nature of the Internet to be
|
| program," says Chan.
| |
| | indestructible.
|
| Â
| |
| | Â
|
| What sort of success are we looking at?
| |
| | While the Internet has had its glitches,
|
| Â
| |
| | it has found a strong following with
|
| In Hong Kong, the BSA worked with the
| |
| | business users of all size and shapes.
|
| Hong Kong Government's Intellectual
| |
| | This low cost, highly reliable platform
|
| Property Department to launch the Genuine
| |
| | for conducting business is finding new
|
| Business Software Campaign in October
| |
| | found meaning to businesses in the form
|
| 2006. Chan claims that the GBSC has
| |
| | of business software sold on a
|
| resulted in "tremendous awareness being
| |
| | pay-as-you-go model.
|
| created in the corporate sector of the
| |
| | Â
|
| virtues of software asset management."
| |
| | Not quite farther away is Open Source
|
| Â
| |
| | software. Once the playground of students
|
| Similarly, in Malaysia, the BSA works
| |
| | and the education community, Open Source
|
| closely with the Malaysian Government's
| |
| | software that mimicks many of today's
|
| Ministry of Domestic Trade and Consumer
| |
| | proprietary software is starting to take
|
| Affairs, to conduct enforcement related
| |
| | root. And someday, businesses will find
|
| PR and rolling out marketing/educational
| |
| | reliable and low cost or almost "free"
|
| programs each year. Likewise in
| |
| | software that can run their operations
|
| Singapore, the BSA works closely with the
| |
| | just as effectively as they do today with
|
| Intellectual Property of Singapore to
| |
| | current generation of applications.
|
| conduct educational awareness programs.
| |
| | Â
|
| In Indonesia, the BSA works with closely
| |
| | What will work best for your business?
|
| with the Police as well as the
| |
| | Chan advises companies thinking of about
|
| Directorate General of Intellectual
| |
| | what software path to take to do their
|
| Property Rights.
| |
| | homework. "Do your research, find the
|
| Â
| |
| | best solutions that fill your needs, and
|
| Asked what remains as the biggest
| |
| | evaluate the total cost of ownership when
|
| stumbling block to a wider acceptance of
| |
| | considering investing into IT," he says.
|
| IP and significant reductions in software
| |
| | Â
|
| piracy, Chan says there is still work
| |
| | "Software is a productivity tool, and the
|
| needed to increase appreciation for the
| |
| | right selection, usage and management
|
| role and importance of software as an
| |
| | will result in businesses realizing
|
| invaluable productivity tool of a
| |
| | maximum productivity and security in
|
| business today.
| |
| | their use of IT," concludes Chan.
|
| Â
| |
| |
|
