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Rising Pc Adoption is Translating Into Higher Software Piracy Rates in Asia

Software piracy remains the scourge of "It may be obvious to some, but for
many a software vendor. Through the others, they still consider computers as
efforts of lobbyist organizations such as a productivity tool rather than software.
the Business Software Alliance (BSA) The simple answer is that you need
governments in Asia are taking positive software for a computer to function as a
steps in reducing illegal software use productivity tool. Once there is full
both at the consumer level and in some appreciation of the role and importance
cases even at the corporate and of software, that is when an organization
government levels. would attach full value to the
 productivity it brings about, and be
The recently completed "Global Software better prepared to pay for it," notes
Piracy Study" conducted by IDC and Chan.
sponsored by the BSA commends combined Â
government and industry anti-software The mantra of the BSA hasn't changed
efforts in slowing down software piracy. significantly from its early days but the
Click here to read the report [ scope of the effort has expanded with the
 widespread and growing adoption of the
"However, rapid PC growth in Internet.
higher-piracy emerging markets translates Â
into an overall increase in global Chan notes that "Today, with the wide
piracy," said John Gantz, chief research penetration of the internet, the threat
officer at IDC. "We expect this trend to of virus attacks is prevalent everywhere
continue, meaning industry and government with hundreds of new threats introduced
must increasingly focus their efforts on each week." Chan encourages everyone to
combating piracy in these emerging go to the organization's website to get a
economies."Â Â glimpse of the BSA's range of work.
 Â
Leading the industry charge is the Two things might change the software
Business Software Alliance (BSA) - a a piracy landscape in the coming years:
trade group established in 1988 and Software as a Service (SaaS) and Open
representing the interests of some of the Source Software.
world's largest software manufacturers. Â
 In the movie, "Sum of All Fears" a scared
Roland Chan, Director of Marketing for and angry American President is playing
BSA Asia, claims that the joint efforts Chicken with his Kremlin counterpart. In
by BSA and local government bodies is the middle of the war of testorone is CIA
helping change the perception about the analyst Jack Ryan. Seeking to thwart the
value of intellectual property. threat of world annihiliation Ryan
 communicates to the Russian President
"The success of the awareness building using the Internet. The American
process stems from the close cooperation President ordered his aides to cut off
between the relevant government agencies Ryan but was bluntly told that it is the
and the BSA in rolling out marketing nature of the Internet to be
program," says Chan. indestructible.
 Â
What sort of success are we looking at? While the Internet has had its glitches,
 it has found a strong following with
In Hong Kong, the BSA worked with the business users of all size and shapes.
Hong Kong Government's Intellectual This low cost, highly reliable platform
Property Department to launch the Genuine for conducting business is finding new
Business Software Campaign in October found meaning to businesses in the form
2006. Chan claims that the GBSC has of business software sold on a
resulted in "tremendous awareness being pay-as-you-go model.
created in the corporate sector of the Â
virtues of software asset management." Not quite farther away is Open Source
 software. Once the playground of students
Similarly, in Malaysia, the BSA works and the education community, Open Source
closely with the Malaysian Government's software that mimicks many of today's
Ministry of Domestic Trade and Consumer proprietary software is starting to take
Affairs, to conduct enforcement related root. And someday, businesses will find
PR and rolling out marketing/educational reliable and low cost or almost "free"
programs each year. Likewise in software that can run their operations
Singapore, the BSA works closely with the just as effectively as they do today with
Intellectual Property of Singapore to current generation of applications.
conduct educational awareness programs. Â
In Indonesia, the BSA works with closely What will work best for your business?
with the Police as well as the Chan advises companies thinking of about
Directorate General of Intellectual what software path to take to do their
Property Rights. homework. "Do your research, find the
 best solutions that fill your needs, and
Asked what remains as the biggest evaluate the total cost of ownership when
stumbling block to a wider acceptance of considering investing into IT," he says.
IP and significant reductions in software Â
piracy, Chan says there is still work "Software is a productivity tool, and the
needed to increase appreciation for the right selection, usage and management
role and importance of software as an will result in businesses realizing
invaluable productivity tool of a maximum productivity and security in
business today. their use of IT," concludes Chan.
Â




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