| Are you still making use of traditional travel agents? I | | | | main reason is because these lower overheads can |
| was talking to a friend the other day and he | | | | be passed on to customers in the form of lower |
| mentioned to me that he just booked a holiday at | | | | holiday prices. But the advantages don't stop here. |
| one such travel agent. I was quite surprised, | | | | The Internet also offers us the opportunity to carry |
| particularly since I'm used to booking my holidays via | | | | out a lot more research. It means that we can find |
| the Internet. | | | | out an enormous amount about resorts, hotels, |
| I tend to do this because I believe that the best | | | | attractions and holiday destinations. Some people |
| deals are to be found online. There are a number of | | | | would say that it reduces the surprises associated |
| reasons why this would seem to be true. Perhaps | | | | with holidays. I don't think this is a bad thing. |
| the most obvious is the fact that online travel | | | | So if you are bill using traditional travel agents then |
| companies don't need to maintain expensive | | | | you may want to switch to start booking online. By |
| properties in prime locations. | | | | doing so, you could save yourself a considerable |
| This means that they're not having to spend a lot of | | | | amount of money. You can also ensure that you |
| money on rent, purchasing property and employing | | | | know far more about your intended destination |
| numerous staff. Most online travel firms are likely to | | | | before you even leave home. |
| be located in less expensive areas. That's simply | | | | Booking online is the best way to avoid paying over |
| because they don't rely on attracting passing traffic | | | | the odds are your holidays. It makes sense to take |
| in the same way that traditional travel companies do. | | | | advantage of such opportunities. |
| Why does this matter to consumers? I think the | | | | |