| > | | | | This is new to me too! |
| Learning how women think when it comes to | | | | Living with 3 women, you would think I understand |
| purchasing items | | | | this market nope, I don't... but I want to learn. |
| Ok I am the first to admit I can get very | | | | Women have an entirely different way of making |
| confused on how women think, make decisions and | | | | their purchasing decisions... how they read sales copy |
| end up purchasing one offer over another. | | | | and advertising... and how they perceive companies |
| But, I realize how important it is that I learn | | | | and their positioning. |
| (especially considering I live with 3 of them! My wife | | | | It is imperative that you learn this. Me as well. |
| Kari, and my twin daughters Katrina and Hailey). It is | | | | I am not going to get into the details here... for that... |
| become of utmost importance to me to figure out | | | | go buy a book written by an expert in this field.... but |
| how they think, or resign myself permanently to living | | | | here is a few examples |
| and working out of the garage. | | | | Women like to see lots of information (long copy |
| And you should too man or woman you should | | | | sells... but most do it wrong to the womens |
| start researching the how-to aspect of marketing to | | | | market), want to build rapport first, make internal |
| women. | | | | connections and hear stories that they can relate to |
| Why? | | | | Men are interested in the key points (bullets... not |
| According to the book I am reading right now | | | | nearly as effective with women), like headlines, |
| entitled "Marketing to Women How to understand, | | | | status is very important and appreciate facts and |
| reach and increase your share of the worlds largest | | | | features (most high tech gadget freaks I know are |
| market segment" by Martha Barletta. | | | | men |
| Women make 85% of all buying decisions Women | | | | Women seek the perfect answer; men just want a |
| account for 70 percent of all new business startups | | | | quick answer. Think about shopping habits of both. |
| Specifics... Homes furnishings purchases 94% | | | | Men go to a mall with a specific purpose in mind (an |
| decided by women Vacations 92% Houses | | | | answer), walk quickly through the mall straight to |
| 91% Electronics 51% Cars purchase 60% and | | | | where they are going, buy... then leave. |
| influence 90% Banking decisions 84% Health car | | | | Women on the other hand can spend hours at the |
| 80% | | | | mall seeking that perfect answer. |
| I think you see the point here by far this is the | | | | And women will do anything to get exactly what |
| worlds largest untapped market. And if you take | | | | they are looking for. |
| the initiate to learn about this market you will be | | | | You want raving fans? Learn how to market to |
| happily growing your business while others stand by | | | | women properly... they will treat you like gold in |
| and look confused on how you are doing it. | | | | return. If you offer what they are looking for (the |
| The American Womens market by themselves has | | | | perfect answer), they are absolutely your perfect |
| more purchasing power than the entire Japanese | | | | client they will send endless referrals your way if |
| market! | | | | you treat them right. |
| Do I have your attention yet? | | | | So, do yourself, your relationships and your business |
| Think about it. Most advertising, web sites, sales | | | | a favor pick up a copy of this book... start to |
| copy, sales trainers etc are focused on techniques | | | | understand where 98% of the businesses you see |
| that sell to men. | | | | out there are doing it wrong... and reap the benefits |
| Very few... name some... train others on effective | | | | for years to come. |
| marketing and sales techniques to the womens | | | | Gotta run some serious reading and studying to do |
| market. | | | | here! |