| > | | | | whichequals increased income. |
| | | | Ok, I could go on and on about theimportance of |
| We see it all the time. You find, what you believe, is | | | | your own ezine or newsletter, but that would bea |
| the perfect product or opportunity to promote to | | | | whole new article or two or three or four! When you |
| the masses. The first thing on your mind is to get | | | | think about the product or opportunity you wish |
| the word out as quickly as possible. Theproblem is, | | | | topromote, you will want to give your prospects |
| you may be jumping the gun and the response to | | | | more incentiveto purchase from you. You can easily |
| your campaign might not be what you expected. | | | | do this by making yourproduct or opportunity the |
| When you have the perfect product or opportunity, | | | | "second page" of your marketing plan. |
| take the timeto sit back and analyze how you can | | | | What I mean by the "second page" is something likea |
| reach your full potentialwith it. | | | | "one time offer". |
| I'm not just talking about the quick bucks you will | | | | The "one time offer" is what your prospectswill see |
| beexpecting, I'm thinking more like the long term, | | | | after your initial landing page. Your landing page is |
| residual income,and your profile. | | | | thepage you create which offers something for free. |
| You may be thinking, "What does my profilehave to | | | | On the page where you are offering "freebies", you |
| do with anything?" Ok, fair enough, let me ask you | | | | could have an opt-in form which you can make a |
| this... Where do you want to go online? You are | | | | requirement in order to receive the free products. |
| marketing onthe internet, surely you are hoping that | | | | Once the reader opts into your list, then you could |
| just some day you canquit your day job and do this | | | | have the autoresponder re-directthem to your "one |
| full time right? Most people will say "Of course!" | | | | time offer" page. |
| Preparing your long term objective will take time and | | | | The prospect will theneither purchase the product, or |
| in manycases you will be learning so much along the | | | | click a link to let the offer goand just get the |
| way. Onlinemarketing is a non-stop learning adventure | | | | freebies you offered in the beginning. |
| and, over time, youlearn an abundance of information | | | | I know you are thinking that the point is to make the |
| while adding credibility to your profile. | | | | sale. |
| The first step you should take before promoting | | | | However, you just got that prospect on your mailing |
| anything, is to have your own website and the | | | | list! So,this person will have more time to get to |
| must-have opt-in list. I know,you've heard it a million | | | | know you and yourrecommendations. Either way you |
| times - the money is in the list. Well,while I don't | | | | win! Once you are set up with your website, your |
| dissagree with that statement, it's part of yourprofile. | | | | email list andyour marketing plan, you are well on |
| You are creating a database of people who opt to | | | | your way to creatingyour online profile and increasing |
| receive information from you and that builds trust, | | | | your income - for the longterm. |