| As I travel around the world I always enjoy sampling | | | | of his head in relation to the TV camera.Leaning |
| the media in different countries.Even if I don't speak | | | | forward slightly will give you more presence and |
| Thai, Bahasa or Mandarin, watching local news | | | | intimacy, as well as making you look thinner.5. Avoid |
| services always provides a unique insight into local | | | | looking directly at the cameraHaving been a TV |
| culture.I was recently watching a story on a new | | | | weather presenter, looking directly at a TV camera |
| biotech company on Channel News Asia in Singapore. | | | | to deliver messages is a really challenging skill.Avoid |
| The story had interviews with both the China-based | | | | looking directly at the camera unless you're a |
| CEO and biotech venture capitalists in Singapore.One | | | | seasoned pro.6. Look at the interviewerLook directly |
| of the visual images that struck me was how | | | | at the journalist to avoid 'wandering eyes' syndrome. |
| professional, persuasive and powerful the Chinese | | | | Looking around furtively will make you appear shifty |
| CEO looked compared to the Singapore | | | | and untrustworthy.7. Always control the background |
| interviewees.The simple difference was the Chinese | | | | visualsControl the background of your TV interview |
| CEO was wearing a dark suit jacket whereas the | | | | with the message you want to convey. Your logo |
| Singpore-based talent simply had on a tie and white | | | | flashed up behind you for 7 seconds can be worth |
| shirt.Attention to detail like this can make or break | | | | upwards of $50,000 in free branding.8. Work on your |
| your image and ability to persuade others.Here are | | | | "quotable quote"Your media message must be |
| the Top 10 Tips for TV Interviews:1. Avoid the | | | | succinct, memorable and to the point.9. Avoid milk, |
| phrase "I think"This phrase weakens the impact of | | | | caffeine and alcoholMilk will clog up your mouth and |
| your message and sound bite. It adds no value and | | | | caffeine and alcohol will dull your senses and make |
| should be avoided.2. Always wear a dark jacket for | | | | you want to go to the toilet.Stick to water and |
| business interviewsAlways have on hand a dark | | | | make sure you are fully hydrated.10. PracticeNothing |
| jacket to wear for TV interviews. This will give your | | | | is known to improve your skills more than rehearsing, |
| body shape conveying confidence, credibility and | | | | practising and then reviewing your |
| charisma.3. Avoid white shirts without jacketsA white | | | | performance.Thomas Murrell MBA CSP is an |
| shirt without a jacket is going to make your head | | | | international business speaker, consultant and |
| look like a pale, washed out balloon floating around | | | | award-winning broadcaster. Media Motivators is his |
| the screen. Avoid this unless you have a great tan or | | | | regular electronic magazine read by 7,000 |
| dark complexion.4. Lean slightly forward towards the | | | | professionals in 15 different countries.You can |
| cameraThat great Western Australian-born TV | | | | subscribe by visiting Thomas can be contacted |
| communicator, artist and inventor of the | | | | directly at +6189388 6888 and is available to speak |
| wobbleboard, Rolf Harris was a master at creating | | | | to your conference, seminar or event. |
| intimacy with viewers by subtle changes to the angle | | | | |