| As I travel around the world I always enjoy | | | | head in relation to the TV camera.Leaning |
| sampling the media in different | | | | forward slightly will give you more presence |
| countries.Even if I don't speak Thai, Bahasa | | | | and intimacy, as well as making you look |
| or Mandarin, watching local news services | | | | thinner.5. Avoid looking directly at the |
| always provides a unique insight into local | | | | cameraHaving been a TV weather presenter, |
| culture.I was recently watching a story on a | | | | looking directly at a TV camera to deliver |
| new biotech company on Channel News Asia in | | | | messages is a really challenging skill.Avoid |
| Singapore. The story had interviews with both | | | | looking directly at the camera unless you're |
| the China-based CEO and biotech venture | | | | a seasoned pro.6. Look at the interviewerLook |
| capitalists in Singapore.One of the visual | | | | directly at the journalist to avoid |
| images that struck me was how professional, | | | | 'wandering eyes' syndrome. Looking around |
| persuasive and powerful the Chinese CEO | | | | furtively will make you appear shifty and |
| looked compared to the Singapore | | | | untrustworthy.7. Always control the |
| interviewees.The simple difference was the | | | | background visualsControl the background of |
| Chinese CEO was wearing a dark suit jacket | | | | your TV interview with the message you want |
| whereas the Singpore-based talent simply had | | | | to convey. Your logo flashed up behind you |
| on a tie and white shirt.Attention to detail | | | | for 7 seconds can be worth upwards of $50,000 |
| like this can make or break your image and | | | | in free branding.8. Work on your "quotable |
| ability to persuade others.Here are the Top | | | | quote"Your media message must be succinct, |
| 10 Tips for TV Interviews:1. Avoid the phrase | | | | memorable and to the point.9. Avoid milk, |
| "I think"This phrase weakens the impact of | | | | caffeine and alcoholMilk will clog up your |
| your message and sound bite. It adds no value | | | | mouth and caffeine and alcohol will dull your |
| and should be avoided.2. Always wear a dark | | | | senses and make you want to go to the |
| jacket for business interviewsAlways have on | | | | toilet.Stick to water and make sure you are |
| hand a dark jacket to wear for TV interviews. | | | | fully hydrated.10. PracticeNothing is known |
| This will give your body shape conveying | | | | to improve your skills more than rehearsing, |
| confidence, credibility and charisma.3. Avoid | | | | practising and then reviewing your |
| white shirts without jacketsA white shirt | | | | performance.Thomas Murrell MBA CSP is an |
| without a jacket is going to make your head | | | | international business speaker, consultant |
| look like a pale, washed out balloon floating | | | | and award-winning broadcaster. Media |
| around the screen. Avoid this unless you have | | | | Motivators is his regular electronic magazine |
| a great tan or dark complexion.4. Lean | | | | read by 7,000 professionals in 15 different |
| slightly forward towards the cameraThat great | | | | countries.You can subscribe by visiting |
| Western Australian-born TV communicator, | | | | Thomas can be contacted directly at +6189388 |
| artist and inventor of the wobbleboard, Rolf | | | | 6888 and is available to speak to your |
| Harris was a master at creating intimacy with | | | | conference, seminar or event. |
| viewers by subtle changes to the angle of his | | | | |